Conditions of Use

Website Disclaimer

Keele’s Important New Evidence Service (KINES) is delivered by the Keele University Centre for Medicines Optimisation (KCMO). Access to KINES is provided by Optum to ScriptSwitch customers, and provided by KCMO  to organisations who subscribe to Keele’s Prescribing Support services. The views expressed are KCMO’s and may not reflect local prescribing guidance. External hyperlinks are provided as convenience to users but are out of KCMO’s and Optum’s control and do not constitute an endorsement by KCMO or Optum. In no event shall KCMO or Optum be liable for any damages whatsoever arising out of the completeness, correctness, accuracy, or currentness of, content of (or omissions from), use of, reliance on, inability to use, or the resulting use of the information presented in KINES, whether based on contract, tort, or any other legal theory.

Privacy Policy

Keele University is committed to ensuring visitors’ privacy whilst viewing University web pages. This page explains the types of data collected and how this information will be used.

Keele University web servers automatically log each visit that they receive. This data contains some information about you; The Internet address of the computer you are using, the type of browser and operating system you are using and the Internet address of the web site from which you came from. It also contains some connection information such as the page or service you are requesting and the date and time of the request.

This information is used for the sole purpose of statistical information gathering and demographics relating to the University web sites, and enables us to determine general visitor patterns and pathways within our pages. This statistical data is then fed back into future design and usability modifications made to the University web pages.

Cookie Policy

What are Cookies?

A cookie is a small file and holds a certain amount of data, which our website can send to your browser. It may then be stored on your computer’s hard drive and can be accessed by our web server. This cookie data can then be retrieved and can allow us to customise our web pages and services accordingly. It’s important to clarify that cookies do not collect any personal data stored on your hard drive or computer.

To find out more about cookies, visit

How does Keele University use cookies?

Cookies enable us to identify your device, or you when you have logged in. We use cookies that are strictly necessary to enable you to move around the site or to provide certain basic features. We use cookies to enhance the functionality of the website by storing your preferences, for example. We also use cookies to help us to improve the performance of our website to provide you with a better user experience.

Our website uses both persistent and session cookies:

  • Persistent cookies are used to allow the website to recognise users when they return to the site and to remember certain information about their preferences. These cookies are cookies which stay on your computer permanently, until you “manually” delete them.
  • Session cookies are used in order to allow customers to carry information across pages of the website, without having to re-enter such information. These cookies delete themselves automatically when you leave a website and go to another, or when you shut down your browser.
  • Third-party cookies that are used by our partners, or are used by external content from other third-party websites within our website. These include sites such as Facebook and Twitter, whose cookie usage policy you can view on their own websites.

Keele University will not use cookies to collect personally identifiable information about you. However, should you choose to disable, reject or block our cookies, some parts of our website may not function fully.

For more information on how to control your cookie settings and browser settings, or how to delete cookies on your hard drive, please visit

A useful tool that will enable you to control many third party tracking cookies can be found at the Network Advertising Initiative.

Browser settings can be configured to control cookie’s. See